kingssleeve Maurice lacroix cover - Maurice Lacroix, In Pursuit of Excellence and Success in Iconic Timepieces

Maurice Lacroix, In Pursuit of Excellence and Success in Iconic Timepieces

Can an icon be re-innovated? That was what renowned Swiss watchmaker Maurice Lacroix did. Taking inspiration from its legendary Calypso timepiece, Maurice Lacroix updated the iconic watch for its AIKON collection, honed to modern tastes while retaining its timeless heritage of elegance and luxury.

Since its foundation in 1975, Maurice Lacroix has made a remarkable series of notable milestones and demonstrated its outstanding expertise in craftsmanship and design imbued with a high level of quality. Throughout the years, the technical aspirations of the award-winning brand led it to design and develop its own in-house movements, resulting in the creation of 14 manufacture movements and further sealing its reputation in delivering style, quality and value.

The Mauric Lacroix AIKON draws on the brand’s vast expertise. ‘Be your AIKON. Your time is now’ aims to share the brand’s vision for the AIKON – a masterful blend of virtues making it an obvious choice for would-be wearers seeking a taste of luxury Swiss watchmaking. Building on the Calypso’s reputation and shares the same high standards of construction and timeless design with it, the AIKON is a no-compromise approach to quality, and is another legendary timepiece on its own. 

Maurice Lacroix invites three, successful individuals who best represent the AIKON values for its #beyourAIKON campaign — world-class swimmer James Magnussen, visionary car designer and entrepreneur Henrik Fisker and world-class ballet dancer Johanna Bros.  The AIKON timepiece represents six #beyourAIKON values: iconic design, heritage,legitimacy, luxury and quality.

The new AIKON timepiece collection includes two designs for the gentlemen – the AIKON Chronograph and AIKON Gents 42mm; and a design for the ladies – the AIKON Ladies 35m. Taking its inspiration from the legendary Calypso from the 1990s, the AIKON retains its identity and key design elements while refining its meticulous details and giving it a contemporary and stylish uplift. The AIKON perfect meets the needs of stylist, successful and self-confident timepiece wearers.

Maurice Lacroix AIKON 5 - Maurice Lacroix, In Pursuit of Excellence and Success in Iconic Timepieces

Maurice Lacroix AIKON 3 - Maurice Lacroix, In Pursuit of Excellence and Success in Iconic Timepieces

The AIKON Chronograph 44mm is embellished with a prominent, six ‘arms’ bezel on its stainless steel case. The aspect of the design confers a unique contrast — representing strength and robustness with the arms, while conversely characterizing a caring and loving embrace. The timepiece is further equipped with intricate details such as quartz chronograph movement, sapphire crystal with anti-reflective coating and double folding clasp buckle. The watch strap does not fail in highlighting its trademark identity and comes in brushed finishing bracelet in stainless steel, and calf leather strap with alligator pattern with applied polished logo.

The Chronograph is multi-functional, and there are three mini dials and indicates hours, minutes and date; while the hour and minute hands have White SLN (green light) on it.  The Chronograph timepiece reflects the brand’s promise to deliver the ultimate watch for competitive gents who seek success in everything they do, and represents its classical values of innovative breakthrough while retaining its noble and luxurious style.

Maurice Lacroix AIKON 4 - Maurice Lacroix, In Pursuit of Excellence and Success in Iconic Timepieces

The AIKON Gents 42mm shares the same six-arm bezel design and other elements with the Chronograph, but a different dial design and style. The timepiece features a simple yet elegant dial design with a neat, flat sapphire crystal, with its hour and minute hands with White SLN (green light) and a day-date window. Strap wise, it is available in premium quality calf leather with applied polished logo; and high quality constructed bracelet in stainless steel.

Maurice Lacroix AIKON 2 - Maurice Lacroix, In Pursuit of Excellence and Success in Iconic Timepieces

The AIKON Ladies 35mm exudes femininity in its six-arm bezel design while offering the convenience of a quartz movement, and sapphire crystal with anti-reflective coating in its stainless steel case. The case is also available in a 36-diamonds set bezel design. Its’ minimalist dial design radiates elegance with its hour hand in diamond-cut and day-date window and trademark identity logo. Strap wise, it is available in calf leather with alligator pattern with applied polished logo and brush-polished finishing bracelet in stainless steel.

(Second Round of Giveaway) Following the first round of giveaway, Maurice Lacroix X Kingssleeve will once again give out the AIKON men watch worth RM3,700!

To participate, just complete all the steps below:

  1. Like Kingssleeve and Maurice Lacroix  offical Facebook page.
  2. Click the Facebook Button below, Share & Like this post on your Facebook page, tag @ 3 friends, hashtag #kingssleevexmauricelacroix and #beyouraikon (remember to set your post as public, or we won’t be able to see you!)
  3. Follow Kingssleeve and Maurice Lacroix ‘s Instagram.
  4. After that, comment below with your answers: —>  What do men think about watches?
  5. Fill up your personal details on the form provided (IMPORTANT)
  • Terms & Conditions Apply
  • This contest is exclusively for participants living in Malaysia.
  • Date of Entry: 19/12/2016 to 19/01/2017

Further Reading: Rado Ceramica Timepieces by Konstantin Grcic

 

4 Comments
  1. The timepiece features a simple yet elegant dial design with a neat, flat sapphire crystal, with its hour and minute hands with White SLN (green light) and a day-date window.

  2. In general watch is a time telling machines. Or maybe a symbol, a status, an accessories… But for a men like me a watch is an icon when I wear on the iconic AIKON I’ll be the icon myself. This is watch to me.

  3. Watch is a simple yet elegant dial design with a neat, flat sapphire crystal, with its hour and minute hands with White SLN (green light) and a day-date window.

  4. Watch is a simple yet elegant dial design with a neat, flat sapphire crystal, with its hour and minute hands with White SLN (green light) and a day-date window.

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