International brand Reebok is teaming up with Malaysian fashion designer Joe Chia and Crossover founder Jem in the launching of “The Shadow of Phantom” collection which consists of shoes, wristwatches and jackets!
The exciting project runs on the basis of minimal, artistic fashion, with Joe Chia and Jem bringing in different design elements for Reebok’s hot selling item, the Pump Fury shoe collection. The two gentlemen have spent two years completing the designs, overseeing minimalist art in juxtaposition against a revolutionary appeal!
“The Shadow of Phantom” is a dark, mysterious and enticing collection, focusing on the subtle neon elements to enhance the design concept. Pump Fury is an exemplary design which showcases the definition of The Shadow of Phantom, with its exterior resembling an innovative transformer-like vehicle while embodying the intricacy of artistic elements. The design exerts a sporty and masculine quality but also pays attention to detail, such as the buckle design at the heel that bears the monogram of Crossover and Joe Chia.
Apart from the shoe collection, “The Shadow of Phantom” also launches the MA-A1 jacket. The brand’s collaboration with Casio in presenting the G-Shock wristwatch model is set to become the new rage with its enticingly dark design. The all-new collection is available in the Crossover in Mid Valley.
Further Reading：Longines Avigation on Reinventing the Vintage