Creative Director of Loewe, Jonathan Anderson is always fresh with creative ideas: the new brand flagship store in Madrid is being infused with lots of enchanting and interesting artistic colors to create a strong sense of art. At the same time, it emphasizes on the expression of the aesthetic in everyday’s life as well as art showcasing.
The concept of the third floor of this flagship store is to resemble a spacious museum. Simple yet elegant, this area is filled with delicate designs to combine the modern and traditional interior design elements. The store is themed with white and bright tones to reflect a comfortable and carefree atmosphere. In this way, it is closer to the concept of aesthetic in daily life. Loewe also uses plenty of artworks from artists as displaying items to decorate the artsy interior of the store. The artworks and Loewe’s products are contrasting to each other, and the sophistication of the texture of Loewe’s products is being highlighted in this way. Besides, Customers can appreciate artworks while shopping in the store.
Meanwhile, Loewe has also come out with a book about the brand named “Past，Present and Future” as well as the exhibition accompanying it to show the development and evolution of the brand from the past until present, and also its ideal planning for future’s growth. This book is rich with content and it records many interesting moments and reflection of the past.
Further Reading：Fashion and Art Crossover: Loewe’s Latest Art Exhibition