Renowned watchmaker Rado is collaborating with popular industrial designer, Konstantin Grcic to redesign the Ceramica collection, integrating simplicity and aesthetic to convey the fineness in quality and advancement in technology of contemporary timepieces.
Being recognized as one of the world’s foremost industrial designer, the approach to simplicity and minimalist is the design style of Konstantin Grcic. There are many products of leading brands designed by him, just to name a few: furniture, lightings, accessories and house wares, many of them received honoring international designing awards. In this collaboration with Rado, he is truly fascinated by the original materials and designs of this collection.
“Ceramic is one of the materials with high technology, and most numbers of Rado timepieces are crafted with high tech ceramic material, making them even tougher than timepieces created with stainless-steel. Its durable and scratch-resistant properties can be further enhanced with polishing to improve the texture.” Konstantin explained.
Speaking about redefining the design of Ceramica collection, he is not changing the original concept of it; however, he hopes to emphasize on the details of this collection through its symbolic and pure texture. Inspired by pilot’s watch, Konstantin’s way to give focus on the unique characteristics of the ceramic timepieces is the use of simple yet sleek matte appearance. The sophisticated bracelets as well as polished surfaces are the attractive features of this new collection.
In this new Ceramica collection, there are gents and ladies’ collections. The two designs of timepieces in gent’s collection show modernity as well as the courage and resilience of men’s characteristics through their velvety matte surfaces. This collection is limited to only 701 pieces, with 1 out of this numbers as the designer’s personal watch. Among these two designs, one comes with simple and easily-readable design, giving a clear and bright sense; another one has a minute track and grey indexes design to express sophistication.
Besides, in the shooting for this new Ceramica collection, the tray, table, chair as well as shelf used are all designed by Konstantin Grcic.